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MARKETING

LET OUR EXPERIENCE BE YOUR GUIDE.

When Honest Abe Roofing was established, advertising was identified as a crucial factor in its success. However, the company initially struggled with finding an effective advertising strategy. After years of experimentation, Honest Abe Roofing believes that they have nearly perfected the art of achieving top of mind awareness (TOMA).

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As a prospective Honest Abe Roofing franchisee, you can take advantage of the company's experience in advertising and receive all the necessary tools to dominate your territory. In every market where Honest Abe Roofing operates, they are the first name that comes to mind when homeowners think of roofing.

THE HONEST ABE ROOFING MARKETING PHILOSOPHY

At Honest Abe Roofing, we understand that marketing is crucial for the success of any business. That's why we have a motto: "If they don't know about you, they can't buy from you." Our team is dedicated to developing effective marketing plans and advertising concepts to help our franchisees dominate their territories.

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We also believe in the "Hedgehog Concept" as discussed in Jim Collins' book "Good to Great." In this analogy, the hedgehog's one strategy of rolling into a spiky ball to avoid predators is effective and powerful. This boils down to "pick one thing, and perfect it."

 

At Honest Abe Roofing, we've adopted this concept with a minor variation. We focus on marketing and sales, which are at the core of our business. That's why we have a two-headed hedgehog: we've perfected both marketing and sales.

THE "4 SCORE" APPROACH TO MARKETING

When you become a franchisee, the last thing you want to worry about is creating your own marketing plan. It's a common issue with most franchise systems that once you sign the agreement, you're left to figure out the advertising on your own. This can be overwhelming, especially with the constantly changing advertising landscape.

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Developing an effective marketing plan is complex and involves many moving parts. Without proper guidance from the franchisor, you could end up spending hours developing your own plan only to see little to no success in your territory.

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At Honest Abe Roofing, we take a different approach. As soon as you sign with us, you're assigned a marketing team of experts in each of the "4 Score" disciplines: Digital, Social, Retargeting, and Traditional. This team will work with you weekly to ensure successful implementation, execution, and tracking of results. These weekly calls are essential to the success of your advertising campaigns. With our team's support, you won't just participate, you'll dominate your market.

ADVERTISING YOU CAN'T IGNORE

  • Television Commercials

  • Radio Commercials

  • Direct Mail

  • Billboard

  • Print

  • Guerilla Marketing

  • Digital Marketing

READY TO GET STARTED?

Simply fill out the form to connect with a franchise advisor.

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