• Jason Revere

Buying a Franchise Will Require You to Begin a "New NORM"

Welcome to Your New NORM!

The term "New Norm" is being bandied about a lot these days, so we thought we'd share our take on that phrase. No matter the economic, political, or health circumstances that exist, entering any new venture or chapter of your life requires a big change, and that's even more true when starting a brand new business. In the case of our franchise business partners, they're going to be doing a lot of things that that will require them to step out of their comfort zones and into a new NORM. Think about this - If you want to achieve something you've never achieved, you'll have to do something you've never done!

Most of our Franchise Business Partners (franchisees) have never owned a business. In fact, most have never been in the Home Improvement Industry. Yet they're still able to step into their new franchise and generate - on average - $2.8 million in sales annually. That's crazy considering that their new franchise is typically open for business within 13 weeks of signing their franchise agreements. They have to learn a lot over those 13 weeks to hit the ground running.


Learning all of the in's and out's of running a new franchise in an industry which the typical franchisee is unfamiliar takes a tremendous amount of systematic training. Even though our franchise business model is very simple, it still requires a lot of learning and practice to master.

So what will your new NORM be as an Honest Abe Roofing Franchise Business Partner? NORM is obviously an abbreviated version of the word normal, but here we're also using NORM as an acronym meaning New Operator Role Mastery. As the owner of a franchise business, you must be a master at every role inside your organization. That's exactly what our training is designed to accomplish. By the time that you graduate your 13 week onboarding/training process you will have a clear understanding of the what, the how and the why behind every role in your new company.

  • Marketing

  • Inside Sales

  • Sales

  • Operations

  • Installations

  • Office Management

  • Financial

  • Recruiting

The photo below gives a look at the timeline of your training, and how by the end of the 13 weeks you will be a master at every role.


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