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We love Thanksgiving here at Honest Abe Roofing Franchise. Expressing gratitude is a very fulfilling exercise, and Thanksgiving gives us the chance to focus on that for an entire day.

While giving thanks is important, Thanksgiving seems to be the most overlooked holiday in America. For whatever reason, we tend to go from Halloween straight into Christmas without much consideration or fanfare for arguably the most "American" of holidays (one could argue Independence Day, but hear us out).

What could be more American than Thanksgiving? The holiday signifies the early European settlers desire to celebrate their gratitude to the Native American's hospitality and help that made their arrival to America survivable.

So we're going to use this email to pay homage to this important and oft-forgotten holiday.

THE HISTORY In September of 1620, a small ship called the Mayflower set sail from Plymouth, England carrying 102 passengers. These passengers were on a pilgrimage to seek out a new home in which they could freely practice their religion of choice. After 96 days of sailing across the cold North Atlantic, the Mayflower crossed Massachusetts Bay, where they began the work of establishing a village at Plymouth. Most of the colonists remained on board the ship...Due to the harsh conditions and lack of the survival skills necessary to handle their new home, only half of the Mayflowers original passengers and crew lived to see their first New England Spring. In March, the surviving settlers moved ashore. There they were astonished when visited by an Abenaki Indian. They weren't shocked due to the visit, they were shocked because he spoke English... Later, the Abenaki Indian returned with another Native American named Squanto. Squanto acted as a mentor to the pilgrims. Since they were so ill-equipped for their new situation, he began teaching them everything they would need to know to survive in the new land such as: Cultivating Corn, Extracting sap from maple trees, Catching fish, avoiding poisonous plants, and so much more. He also helped them forge an alliance with the Wampanoag Tribe. In November of that first year, after the Pilgrims' first corn harvest, Governor William Bradford organized a celebratory feast for themselves and the Native American Allies. That feast is now recognized as the first "Thanksgiving".


You're probably asking yourself the question from above. What does this have to do with a franchise? Well, we're glad you asked! After reading the story from above, we can't help but see the parallel between the Pilgrims and our franchisees. Like the Pilgrims, our Franchisees (and anyone who starts a new business) are not equipped for their new life in their new world. While opening a new business is not as physically dangerous as landing on a new continent in the late 1600's, it can be as mentally and emotionally taxing. Without the proper skills and training, a new business owner will "die" (go out of business) just like the poor Pilgrims that perished in their first winter. Unfortunately, the odds were actually better for the Pilgrims than they are for a new business owner - 50% of the Pilgrims made it, whereas only 4% of new non-franchise business owners will! That's why having a mentor is so important. The Pilgrims needed Squanto to teach them everything about their new environment, just like you will need us to teach you everything about your new business. Instead of Corn, we're going to teach you how to cultivate SALES! Squanto had the skills, and the ability to teach those skills to the Pilgrims.

We have the skills, and the ability to teach those skills to you! Let us be your "Squanto"! We won't even expect you to throw us a feast!

ABRAHAM LINCOLN'S CONTRIBUTION TO THANKSGIVING Since George Washington urged everyone to acknowledge what they were thankful for during the American Revolution, American's had celebrated aDay of Thanks in one way or another, but it wasn't until Lincoln did we standardize it as a national holiday. At the height of the Civil War, in a proclamation asking all Americans to ask God to “commend to his tender care all those who have become widows, orphans, mourners or sufferers in the lamentable civil strife” and to “heal the wounds of the nation.”

He scheduled Thanksgiving for the final Thursday in November, and it was celebrated on that day every year until 1939, when Franklin D. Roosevelt moved the holiday up a week in an attempt to spur retail sales during the Great Depression. Renaming the Holiday Franksgiving proved to be the final straw for the American people who demanded that it be moved back to the schedule that Lincoln had implemented.


Visit or call 866-587-5171 and speak to a Franchise Advisor today.

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