• Jason Revere

It's not your circumstances that dictates what happens to you, it's what you're made of that does!

Updated: Apr 27

You Can't Roof in the Winter... ...Or can you?

A lot of the folks that apply to become franchisees say "I can't open a roofing company in the winter! No body buys a roof when it's cold outside". You may have heard that before, heck, you may be one of the people I'm referring to. So, is it true? Is it "business suicide" to open a roofing franchise in the winter? Read on to find out.


First off, to answer the question posed above - No! It's not business suicide to open a roofing company in the winter. We understand that the common thought is "well, my pappy told me that you can't roof in the winter". Well, your Pappy was wrong! We will install just as many roofs in January as we do in July (sometimes even more). How? We would rather control our own destiny than let the weather control it for us!


If you've seen the movie Forest Gump, you're probably familiar with the scene where Lieutenant Dan is screaming at the storm from the crows-nest of "Jenny" (the shrimping boat). He's yelling at God saying "you call this a storm". Most sensible people would say that behavior like that is crazy. That's why "sensible" people never achieve greatness.

After the storm subsides, the only ship left standing in the gulf is the "Jenny"! After that,

catching shrimp got easy! The same thing is true about roofing in the winter. "Sensible" roofing companies will pull back on their advertising come fall to hedge themselves against the natural lull in business. we keep going! "screaming at the storm." That way, when the storm is over, we get all the "shrimp"!



Not only do we use the winter time to take market share, we are able to keep cash flowing because one of the criteria that all of our products must meet is the ability to be installed at or above zero degrees Fahrenheit. Honest Abe Roofing franchisees truly can install all year long because of that fact.



If this is the reason that you haven't moved forward, it's time that you change your paradigm. Waiting for the "perfect" time to do anything is the absolute best way to get nothing accomplished!


Have you ever known a couple that says "we're waiting for the right time to have kids"? They are putting off what could be the best, most rewarding thing in their lives because they are waiting for the circumstances to be perfect. News flash - Your circumstances will never be perfect! Even if people wait until the feel it's perfect, parents will still have dirty diapers, unexpected financial burdens, emotional breakdowns and messy houses. That's what it's like to be a parent!


So, how does this relate to opening a roofing company in the winter?


Opening a new business is a lot like becoming a parent.


When you open a business, you're thrown into a world which previously you were unfamiliar. Just like becoming a parent, you have to learn quickly. You will have moments when you are stretched. That's why you invest in a franchise like ours. Because, just like raising kids, it takes a village! We will be your village. Winter or Summer. We're going to be there for you! As scary as it can be to open your home improvement franchise, it's even more rewarding than you can imagine. So stop waiting for the perfect moment to become a franchisee and just commit. You'll be glad you did!


Read more about why Honest Abe Roofing can roof in the winter by visiting our consumer website - www.honestaberoofing.com


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