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  • Writer's pictureTechnology Admin

New Franchise Location

Updated: Nov 23, 2021

Welcome to the Team!

Easton & Anne Kale (Atlanta, GA.) signed their franchise agreement last week, making them the 28th Honest Abe Roofing Franchise Business Partner.

New Franchise Business Partner

Meet the Kale's

Easton was born and raised in Spartanburg, South Carolina as the third of five siblings (2 older sister, 2 younger sisters). During his schooling years he was a 3 sport athlete. He played Football, Baseball, and ran track. This experience developed in him a competitive sprit.

After graduating high school he attended the University of South Carolina where he studied biochemistry in preparation to attend Chiropractic school. His ambition to study alternative medicine came from his family, as his parents and grandparents are practicing chiropractors. Due to circumstances beyond his control he was forced to pause his pursuit and opted instead to take a job in the manufacturing industry, which is where he stayed until investing in his Honest Abe Roofing franchise. Today, he is the plant manager for an industrial adhesive manufacturer. In his role as plant manager he is required to oversee all elements of the production. His experience improving the performance of that company shows that he is a tremendous leader. In his personal time, Easton enjoys spending time with his family, golfing, and restoring and selling cars.

Anne was raised in Suwanee, Georgia. She attended the University of North Georgia where she received her Bachelors degree in Business Administration. From there she attended Wake Forest University and earned her Masters of Science in Accountancy and also passed the CPA exam. She is currently a Controller for a company that teaches practice growth strategies to doctors offices. She is responsible for ensuring the company is financially healthy. Under her direction they have reduced costs and now have a much healthier financial outlook.

A Family Affair

The Kale's live in the suburbs of Atlanta with their 1 year old son. Everything they do, they do as a family. From remodeling homes to entering their new Honest Abe Roofing franchise, they do together. Easton and Anne have a mutual respect for one another. When they approach a new endeavor they do so as a cohesive unit. This will give them the ability to rise to the challenges that they will face as business owners.

Why did we approve the Kale's? Easton and Anne have strong core values, and as with any partnership, the core values of both parties must align. Their core values are:

  1. Family First

  2. Pursuit of knowledge

  3. Integrity

  4. Commitment to Excellence

Core values like these are why they've been so successful in their lives, and are a great indicator of the future success they will achieve in their Honest Abe Roofing franchise. We choose to award franchise territories to people that posses the following qualities:

  1. Great Character

  2. Great Attitude

  3. Great People Skills

  4. Great Financial Wherewithal

Why did they choose Honest Abe Roofing? They were ready to take control of their financial future by owning their own business, but they didn't want to tackle that endeavor on their own. They knew they wanted to own a franchise, thereby being in business for themselves, not by themselves. They also knew they wanted to own a business in an industry that was recession and pandemic proof. Their search lead them to investigate purchasing a franchise in the roofing industry, seeing that the roofing industry was going to continue to grow regardless of the economic and health climate. They first reached out to us in September and began their discovery quest soon after. Once they spoke to a Franchise Advisor, and multiple current Honest Abe Roofing Franchisees, it was clear to them that Honest Abe Roofing franchise was the right choice for them. "We knew we wanted to own a business in an essential industry, and Honest Abe Roofing provides us that opportunity." - Easton Kale Although they have the "Abe-titude" to go into business on their own, they saw the value that our franchise brings. they knew that it would take a decade to develop the systems, procedures, marketing, and buying power that our Franchise Business Partners get from day-1 of their new business.


Are you ready to be like the Kale's? Start your journey to financial freedom today, by harnessing the power of a proven business system by visiting or call 866-587-5171 to speak to a Franchise Adivsor today.

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