In 2019, if your business isn’t online you’ll largely become an afterthought in your industry. Potential customers won’t be able to search for you online and be driven to your website to generate leads on a regular basis for your company. What is most important about your website is its accessibility from any device, whether that’s a desktop computer, tablet, phone or other device.
Maybe you have a website, but you haven’t really redesigned it since 2012. You’ve added a blog page (great for helping boost your organic search presence) and even an online store…but you haven’t made sure your website is “responsive”.
But what is a responsive website? By making your website responsive, you’re making it equally accessible across all available devices as mentioned above. That means your website is optimized for viewing on desktop, mobile or tablet.
You want customers to find your website on their phone and be able to successfully navigate it without excessive scrolling or resizing. Does your website have a high bounce rate? Could be due to mobile responsiveness.
You equally want to make your website responsive enough with desktop users in mind. Less is not always more when it comes to the design elements on your company’s website. Even when trying to polish it, you still want your site to look clean and clear on any device.
You can also utilize analytics to see where the bulk of your traffic is coming from and then make your responsive web design determinations based upon that data. If 70% of your traffic comes from mobile, tailor your website to more suit mobile users…but don’t forget there’s another 30% of traffic coming from other devices!
Basically, you just want to make sure your brand’s presence online matches up with your long-term goals as a business. If you want to convert organic leads via Internet traffic, making sure your website is fully responsive is a future-focused way to invest in your company.