Determining the boundaries of a home service and home improvement franchise territory is a unique process.

​We award territories that have clearly defined boundary lines using Metropolitan Statistical Areas (MSAs), which are defined by the US Census Bureau. An MSA is a region that includes a city and surrounding communities linked by social and economic factors.

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There are 389 MSAs in the United States, and we segment them into four groups based on population size rankings:

• Mega-Markets - Top 30

• Primary Markets - 31-70

• Secondary Markets - 71-150

• Tertiary Markets - 151+

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The franchise fee for each MSA segment is as follows:

• Mega - Divided into 3-4 Secondary territories - $50,000 for each territory

• Primary - $70,000

• Secondary - $50,000

• Tertiary - $35,000

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Consult your Franchise Advisor to find your desired territory and learn more about investment and availability.