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Our Four Score Pillar Approach

A Simplified Business Model.

At Honest Abe Roofing Franchise, we have developed a successful franchise business model that is based on four fundamental pillars. We provide the means for each of our franchisees to focus on what matters most: growing their business.

Four Score Pillar Approach

1. Marketing
2. Sales
3. Human Resources
4. Construction Management

Turnkey Franchise Business Model

When we established our roofing franchise, we were fully aware that no one had successfully franchised a roofing business before. Other attempts to do so failed due to a lack of understanding of what their business actually was. They thought being in the roofing industry was enough to create a roofing franchise. Unfortunately, they focused exclusively on the Construction Management pillar of the business model, neglecting the other three crucial pillars, namely Marketing, Sales, and Human Resources.


Their attempts at franchising centered around securing deals with roofing material manufacturers, developing training programs for installations, and forming relationships with financing companies. However, they failed to recognize that the other three pillars were just as important, if not more so. You can easily see this by visiting the websites of other roofing franchises, which usually offer little information about marketing, sales, and human resources.

This is why we are the most successful roofing franchise in America. Our turnkey business model involves four pillars: Marketing, Sales, Human Resources, and Construction Management. Each pillar is equally important in creating a profitable roofing business.


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