What experience do I need to become an Honest Abe Roofing franchise owner?

Prior business operations or staff management experience is a plus, as is honesty, a passion for customer service, and being detail-oriented. Direct experience in a roofing, construction or similar business, especially in a sales role, is helpful but not required to open your own Honest Abe Roofing franchise. Current roofing contractors may, however, be considered as possible franchise candidates. No matter your background or experience, we’ll provide you the tools, training, and products you need to open a construction business and confidently sell roofing and other related services to your growing customer base.

What is provided as part of the Honest Abe Roofing program?

We will provide a pre-opening training program for franchisees and/or their designated managers at a corporate location. This program will last up to ten days, covering sales, customer service, recruiting and training new staff and subcontractors, using AbeConnect business software, scheduling, installation, repairs, networking, marketing, reporting requirements and more. In addition, we will present franchisees with a copy of our confidential operations manual to help run the business properly on a day-to-day basis. See www.

How much is the initial investment to own an Honest Abe Roofing Franchise?

The projected initial investment range for a single-territory, start-up business is between $116,000 and $411,000 (approx.). As with any new venture, it’s important to have adequate capital to fund the initial business growth stages. To learn more about the initial investment click here.

Is financing available?

Yes. Contact our team to find out more.

Are there ongoing fees to pay?

There is a royalty fee equal to 5% of gross sales, with minimum sales requirements to be met, and a brand development fund contribution of 2%. A technology fee is $150/month/user. These fees allow us to fund our ongoing support services and the continued development of product lines and supply channels, marketing tools, training programs, and systems upgrades.

Will I have any help advertising my new franchise?

Yes. We require that you invest $5,000 into your local marketing efforts. Although we only require that $5,000 be invested, we encourage you to invest more. Our most successful franchisees are investing over $20,000 every month. Why? Because IT WORKS! We produce all of the elements with the help of our advertising agency, POP MKTG. Please visit the marketing page to see some of our campaigns.

How do I get started? What is the term of the agreement?

The first step is to have an initial consultation with a Franchise Advisor. You can fill out the form on this page to be contacted by one, or you can call 866-587-5171 and ask to speak to a Franchise Advisor. READ THIS BLOG ARTICLE FOR A MORE DETAILED DESCRIPTION OF THE STEPS TO OPENING A FRANCHISE: The initial term of your agreement is seven years, with two additional renewal agreement options.

How much money can I earn from owning an Honest Abe Roofing Franchise

The revenue question is an important one to have answered before investing in any franchise system, but a lot of franchises shy away from answering. Not us. We provide as much information as possible to our franchise candidates regarding the potential revenue. Acording to the 2021 Franchsie Disclosure Document, the average Honest Abe Roofing Franchise location generated $2.1 million in annual revenue in 2020.


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"I've got a brand new outlook.  I'm no longer a dream chaser, I'm a dream achiever.  It's going to be a whole brand-new, wonderful experience going forward!"

Clay Cain - Lafayette, IN

Honest Abe Roofing Franchise - Brochure