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Having a successful business model is not about doing thousands of different things, it's about doing a few things thousands of times.

Simplified Business Model.

To ensure a successful business, the model must be streamlined and straightforward. At Honest Abe Roofing Franchise, we have developed a turnkey franchise business model that is based on four fundamental pillars, making it easy for our franchisees to focus on what matters most: growing their business.

Our franchise model is built on four core pillars:

1. Marketing
2. Sales
3. Human Resources
4. Construction Management

You might be wondering, "how can a business generate $2.8 million in annual revenue from such a simple model?". Well, the answer is simple yet effective. Our franchise business model has been designed to optimize each of these pillars, allowing our franchisees to grow their business while providing exceptional customer service and quality workmanship.

Turnkey Franchise Business Model

Overview of the Honest Abe Roofing Franchise Business Model

When we established our roofing franchise, we were fully aware that no one had successfully franchised a roofing business before. Other attempts to do so failed due to a lack of understanding of what their business actually was. They thought being in the roofing industry was enough to create a roofing franchise. Unfortunately, they focused exclusively on the Construction Management pillar of the business model, neglecting the other three crucial pillars, namely Marketing, Sales, and Human Resources.


Their attempts at franchising centered around securing deals with roofing material manufacturers, developing training programs for installations, and forming relationships with financing companies. However, they failed to recognize that the other three pillars were just as important, if not more so. You can easily see this by visiting the websites of other roofing franchises, which usually offer little information about marketing, sales, and human resources.

This is why we are the most successful roofing franchise in America. Our turnkey business model involves four pillars: Marketing, Sales, Human Resources, and Construction Management. Each pillar is equally important in creating a profitable roofing business. While Construction Management is a critical pillar, we didn't ignore the other three pillars in favor of it.



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