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The Roadmap to Success: Opening an Honest Abe Roofing Franchise



Opening an Honest Abe Roofing franchise is about much more than just starting a business; it’s about joining a trusted network focused on delivering high-quality roofing services with integrity. For those considering the journey, here’s a step-by-step look at what you can expect—from purchasing your territory to opening your doors. With comprehensive training, marketing support, and a team guiding you through every step, Honest Abe Roofing Franchise, Inc. provides the tools you need to make your new business a success from day one.

Step 1: Securing Your Territory

The journey begins with purchasing your exclusive territory. Honest Abe Roofing will work closely with you to assess your market, identify the unique characteristics of your location, and establish realistic growth goals. With your territory secured, you’ll embark on a 12-week onboarding process that prepares you to manage every aspect of franchise ownership.

Step 2: The First 8 Weeks – Abe University, Marketing, and More

Your onboarding starts with an 8-week, work-from-home training period designed to build a solid foundation. During this time, you’ll engage in:


  • Abe University: Honest Abe’s dedicated online training platform, offering a series of interactive courses to equip you with essential knowledge.

  • Webinars and Conference Calls: You’ll join weekly discussions led by experienced team members and franchisees, gaining valuable insights into the industry and what to expect.

  • Self-Paced Study: This allows you to go deeper into key areas such as sales strategies, roofing technologies, and business management.


Concurrent Activities: During these eight weeks, you’ll also work with the Honest Abe Roofing marketing team to lay the groundwork for a successful launch. The CMO and marketing team will collaborate with you to create a comprehensive, multi-media advertising plan designed to drive leads from day one. This plan leverages digital, print, and other advertising channels to capture attention in your territory, with the goal of delivering a steady stream of leads to help you grow. Honest Abe Roofing’s proven marketing support ensures that you can focus on operations and customer service, knowing that a robust lead generation strategy is in place.

In addition to the marketing plan, you’ll focus on other critical tasks:


  • Supplier and Sub-Contractor Relationships: Begin establishing relationships with local suppliers to streamline material sourcing and meet with sub-contractors (known as Partner Crews) to ensure you have a skilled team ready to deliver top-notch roofing services.

  • Office and Warehouse Setup: Setting up your office and warehouse is essential for organizing daily operations. This includes everything from arranging workspace and equipment to streamlining workflow management.


Step 3: Intensive Training in Terre Haute, IN

After completing the first phase of training, you’ll head to Honest Abe Roofing’s franchise headquarters in Terre Haute, Indiana, for hands-on training. This intensive phase focuses on classroom instruction and job shadowing, including:


  • Training the Trainer: You’ll learn how to coach and develop your team effectively, with special emphasis on sales—a crucial aspect of success in the roofing industry.

  • Job Shadowing: Observe real-world applications of your training, from customer interactions to operational workflows, allowing you to see Honest Abe’s customer-focused approach in action.


Step 4: Final Preparations and Grand Opening

Returning to your territory, you’ll finalize everything needed for a successful Grand Opening. The Honest Abe Roofing support team will conduct a pre-Grand Opening assessment to make sure every detail is ready. Together, you’ll:


  • Confirm that all marketing, office, and warehouse elements are in place.

  • Double-check your Partner Crews and supplier agreements to ensure seamless service delivery.


Step 5: Post-Grand Opening Support

After your Grand Opening, the Honest Abe Roofing support team will perform a post-Grand Opening assessment. This step allows you to make any necessary adjustments to optimize operations based on real-world feedback, ensuring that your franchise is positioned for ongoing growth and success.

Mastering Franchise Operations

Throughout the 12-week onboarding journey, you’ll receive comprehensive training on running your roofing business. This includes:


  • Sales Processes: Learn Honest Abe Roofing’s proven sales strategies, which drive customer satisfaction and business growth.

  • AbeConnect CRM Platform: Manage customer relationships and workflows effectively with Honest Abe’s specialized CRM system.

  • Hiring and Sub-Contractor Partnerships: Gain skills in recruiting, onboarding, and managing your workforce and Partner Crews.

  • Construction Management: Develop your ability to oversee project timelines, quality control, and client interactions to ensure successful project outcomes.


Ready to Join Honest Abe Roofing?

With robust support from Honest Abe Roofing Franchise, Inc., you’re never alone on your journey. This structured, hands-on onboarding ensures that by the end of the process, you’re fully prepared to run a successful roofing company, with a trusted brand name behind you and a team ready to help you thrive.

If you’re ready to open your own Honest Abe Roofing franchise, visit www.honestaberoofingfranchise.com to learn more about the process, speak with current franchisees, or begin your application. Together, let’s build something that stands the test of time—just like our roofs.

Brian Kiefer is the VP of Franchise Sales at Honest Abe Roofing Franchise, Inc. He views the industry through the eyes of his prospects, offering a different perspective. Brian is working on a series of articles highlighting the Honest Abe Roofing advantages.

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