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Honest Abe Roofing Announces Signed Franchise Agreement to Expand into Louisville


This article was published on Franchising on 8/17/22.


Honest Abe Roofing has announced a signed franchise agreement to bring a new location to Louisville, marking its first location to open in Kentucky. Behind the agreement is Don Lanier, who owns an Honest Abe Roofing franchise in Evansville, IN.


Lanier’s entrepreneurial story took off once he came across Honest Abe Roofing. In 2017, after spending his whole life working in the construction field, Lanier and his wife, Deborah, moved from California to Indiana looking to retire. He soon realized he was bored with retirement and went in for an interview at Honest Abe Roofing for a sales position. Company executives were so impressed with Lanier that not only was he offered the sales job, but he was also given the option to open the first ever Honest Abe Roofing franchise. Lanier and his wife, who own the business together and operate with the help of their son, Jeff, chose the franchising route. Since opening the Evansville location in 2018, they have become the first franchisees to reach $9 million in sales – plus, he is on track to make $12 million by the end of 2022.


“Being able to get into the roofing industry as the first Honest Abe Roofing franchisee without having to reinvent the wheel was a huge plus, as we were able to focus on growing the business knowing all the systems and processes,” said Lanier, Franchise Owner of Honest Abe Roofing in Louisville. “Over time, we’ve been able to create an amazing business with strong client relationships and expert roofing solutions completed, which has led to significant success and the foundation to expand into Louisville – and provide the community with a roofing leader in a fragmented industry.”


Honest Abe Roofing provides professional installing, repairing and maintenance for residential and commercial roofs at competitive pricing. Several factors help it stand out for customers:

  • All contractors utilized by franchisees are fully-certified and part of a reliable team of home improvement experts.

  • Its wide variety of quality roofing products are made from premium materials, are fully weather-resistant and have a lifetime reliability guarantee. From traditional asphalt roofs to metal roofs in every color of the rainbow, Honest Abe Roofing offers roofing products manufactured to resemble wood shake, slate, shingles, or clay tiles.

  • Honest Abe Roofing provides unparalleled in-house financing, including same-as-cash, 0% financing, long-term/low-payment, and even options for clients with sub-prime credit.

  • Honest Abe Roofing operates in a 2,200 square foot (minimum) retail space that serves primarily as a place to meet customers, for customers to review premium roofing materials in the showroom, and as a storage area.

“In an industry dominated by mom-and-pop shops, Honest Abe Roofing has succeeded by completely reinventing the way the roofing service industry operates with a customer service and relationship model,” said James Lloyd, VP Franchise Development for Honest Abe Roofing. “Our franchise owners, like Don Lanier, are filling a void for a trusted brand in a fragmented industry, and we look forward to Don staying true to that mission and providing exceptional customer care in Louisville.”


Several factors are driving skyrocketing demand for roofing, such as being 12 years after the housing boom where millions of roofs across the U.S. are in need of repair or replacement. In addition, a current cooling of the housing market is driving homeowners to replace roofs instead of buying new homes.



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