If you’re deciding between starting your own roofing business and owning a roofing franchise, you need to know which is more beneficial. Sure, starting your own business affords you control and autonomy, but what about big-picture stuff like branding and marketing, establishing a reputation, and receiving constant support? This is where the benefits of owning a franchise can outweigh starting a business from the ground up.
Challenges to Starting Your Own Roofing Business
Starting your own roofing business can offer you autonomy. For instance, you can control every aspect of training your employees and your marketing strategy. However, there are many challenges to building a new roofing business.
Marketing and Branding From Scratch are Not Easy
Establishing a brand not only takes time to develop, but you have to get people on board to see you vision–this takes time! Once you have a direction for branding you’ll need to spread the word about your new business using marketing tactics like writing emails, setting up ad campaigns, and creating a schedule for all your marketing material.
Overcoming brand and marketing challenges requires strategic planning, creativity, and a commitment to consistently deliver value to your target audience.
Establishing a Brand
Building brand recognition is not a piece of cake. It involves building a brand story, creating a memorable logo, and coming up with a visual identity. Something like a slanted roof with a hammer could be your logo, with green and white colors using the same text font for the visual identity. Creating a story that resonates with people and shows them they need your services takes time and requires relationship building.
To succeed, you will need cost-effective marketing strategies such as social media and content marketing (like a newsletter). Prioritize the channels that are most likely to reach your target audience and consider collaborations to expand your reach without a significant budget–talk to the local popular radio station on air, for example.
You Will Be Competing for Customers On Top of Everything Else
Competing with other top roofing companies in your area will be even more challenging without an existing reputation to lean on. Other companies may be more established than yours, they could have some great reviews on Google and Yelp, and they have probably gotten customers through word of mouth. You still have to build relationships and a good reputation on top of winning over customers. When you own a franchise, half the battle has already been fought for you.
It Takes Time and Labor Before Seeing a Profit
You’ve hand-picked your crew, trained them, bought your equipment, established branding and marketing, and you have your office. What you don’t have yet are jobs–people paying you for your roofing services. Forking out all the time and money to get your business running can be scary and if you don’t have funds set aside you could be taking a huge risk when you invest in an Honest Abe franchise that risk is minimized considerably.
Advantages of Owning an Honest Abe Roofing Franchise
The benefits of owning a franchise solve problems you can run into when opening a roofing business of your own.
Branding is Established and Marketing is in Place
To jumpstart your franchise as a successful business, Honest Abe Roofing will provide 12 weeks of support to get you prepared for your grand opening launch, including:
And, even after the launch process, the franchise will provide continuous marketing support, including detailed marketing plans, on an ongoing basis.
Honest Abe Franchise Already Has an Award-Winning Reputation
Honest Abe Roofing has been awarded the 2023 fastest growing franchise by Franchise Gator. Franchises don’t grow without having a solid reputation behind them. When you’re a franchisee for Honest Abe, you get all the perks the company has put in the time and effort to earn. You can skip over a bunch of time consuming steps and start benefiting from the franchise right away.
People Will Come to You Over Your Competitors
Customer referrals and word of mouth are already in your favor, so once you have your crew put together, you can instantly start to build your clientele. There will still be competition in your area, but with the customer testimonials to back you up, people will be able to trust the Honest Abe brand over another company they’ve never heard of. Naturally, once you start to fill your schedule with jobs, your business starts making a profit.
You Will See an Immediate Return On Investment (ROI)
You won’t have to wait months and months to see your investment was worth it. When you invest in becoming an Honest Abe Roofing Franchisee, you will see returns right away. To give you an idea of what you could make as a franchise owner, our top performer pulled in $10.6 million in revenue in a single year.
If you want to be part of the 47% of Honest Abe Franchisees that see revenue growth within the first year, contact us today.