• Technology Admin

Proprietary Operations Put Honest Abe Roofing Franchisees at a Huge Advantage

Updated: Jul 6



Honest Abe Roofing pioneered bringing the design center concept to roofing. This move has proven very successful by not only differentiating our brand from the competition but by also helping the average Honest Abe Roofing franchisee earn more than two million dollars in revenue per year.*


Our founder, Kevin Newton, recognized that the fragmented roofing industry needed a company that provided a professional approach based on a sales-focused and team-driven system, so he started Honest Abe Roofing to do just that. Since our founding in 2007 we have become the largest roofing franchise in America and earned our reputation as The Reliable Roofer. Much of this growth is due to our proprietary software, systems, procedures, KPI tracking, and sales process that starts with lead generation and ends with profits.


Our proprietary operations and logistics software help our franchisees build a successful business. AbeConnect Software was made exclusively for Honest Abe Roofing and makes scheduling jobs and organizing sales easy.

  • Lead generation and incoming lead tracking

  • Automated marketing via SMS, Email, outbound phone

  • Sales and support scripting built in

  • Seamless transfer of customer from lead to installation teams

  • In-house sales presentation with video support

  • Pricing system built in

  • Construction management tracking, including job P&L

  • Automated review and referral system

We help our franchisees build and manage a high-volume, high-profit home service business. Our franchisees are smart sales and team-oriented professionals. We provide them with flexible business ownership opportunities, a streamlined start-up procedure, and efficient processes for everything from lead generation to project completion. And, all installation labor is provided by partner crews, not our franchisees’ employees!


The Honest Abe Roofing dedicated site selection and launch team help new franchisees go from franchise awarded to doors open in 13 weeks or less. With training and support so thorough and robust, even hands-off investors find confidence in Honest Abe Roofing.

We have spent the last 15 years building a trusted brand that our franchisees are proud to represent. Having a trusted brand in the home improvement industry gives our franchisees a major advantage against the competition in their territory.


The Honest Abe Roofing Track Record of Success

  • $2.1 Million of Average Annual Sales (per location)*

  • $6.7 Million High Franchisee Location

  • $9.8 Million Corporate Owned Location (our CEO still operates his original location)

As an Honest Abe Roofing franchise owner, our franchisees are part of something special. They benefit from our highly successful business model that gives them access to the support and business and industry knowledge of our experienced management team. What’s more, our franchisees tap into our marketing approach and prevalence that is unlike anything the competition is doing.


In addition to our proprietary systems and operations, we also provide our franchisees with unmatched access to quality roofing products, the industry’s best guarantee, and unbeatable financing solutions for customers. These advantages make Honest Abe Roofing the best roofing franchise to invest in.


If you are ready to be your own boss and get started in the roofing industry with the best roofing franchise, we should talk.




*Item 19 - 2021 Honest Abe Roofing Franchise, Inc. F.D.D.

38 views0 comments