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The Honest Abe Roofing Advantage: Selling Quality and Service Over Shingle Brands




August 28, 2024 



In the competitive roofing industry, it's easy to get caught up in the details of various  shingle brands and their reputations. However, at Honest Abe Roofing, we believe there’s a  more effective way to serve our customers and build lasting relationships—by focusing on  the quality and specifications of the materials and the exceptional services we provide  rather than merely selling a shingle brand name. Our approach isn't about pushing a  specific brand of shingles; it's about offering homeowners the peace of mind that comes  with a superior product and unparalleled service. Here's why this strategy works. 


1. Quality You Can Trust: The “Never Roof Again” Guarantee 

At Honest Abe Roofing, we prioritize quality by focusing on shingles with the highest industry

ratings. Our shingles meet stringent standards, including: 

Class 4 Hail Impact Rating: These shingles are designed to withstand severe 

hailstorms, significantly reducing the risk of damage and providing homeowners with

peace of mind. 

Class A Fire Rating: This is the highest fire resistance rating available, offering 

maximum protection for homes against fire hazards. 

130 MPH Wind Rating: Our shingles are engineered to endure high wind speeds, 

minimizing the chances of roof damage during storms. 

Algae Resistance: These shingles prevent the growth of unsightly algae, ensuring  the

roof remains clean and aesthetically pleasing. 

Installation Flexibility: Our shingles can be installed at or above 0 degrees  Fahrenheit,

allowing for year-round installation and ensuring projects are  completed on schedule,

regardless of weather conditions. 


These specifications ensure our customers receive a roof that’s not only durable and safe  but also low-maintenance and long-lasting. By highlighting these features, we shift the  conversation from brand names to the tangible benefits homeowners receive, directly  impacting their safety, security, and investment value. 


2. Customer-Centric Approach: Peace of Mind Over Brand Labels 


When we sell the Honest Abe Roofing experience, we're not just selling a roof; we're selling  reliability, security, and long-term protection. Our "Never Roof Again" guarantee is a  testament to our confidence in our materials and workmanship. This guarantee, backed by  quality materials with industry-leading ratings, assures homeowners they won't need to 

worry about their roofs again. This focus on customer peace of mind differentiates us from  competitors who may rely on brand names that don't necessarily guarantee the same level  of comprehensive protection. 


3. Expert Installation and Superior Service 


Our commitment to quality doesn’t end with materials. We invest heavily in training our  installation teams to ensure every roof is installed to the highest standards. Proper  installation is critical to maximizing the lifespan and effectiveness of roofing materials.  Regardless of how good a shingle is, improper installation can lead to leaks, premature  wear, and failure. By selling the Honest Abe Roofing name, we emphasize our expertise,  attention to detail, and dedication to doing the job right the first time. 


4. Long-Term Value and Cost Savings 


Homeowners are increasingly looking for value in their investments, not just the lowest  price. By emphasizing the quality of our materials and the reliability of our installation, we  position ourselves as the best long-term value option. Our approach reduces the need for  frequent repairs and replacements, which can save homeowners significant money over  time. The Honest Abe Roofing brand offers a range of guarantees, from one-year coverage  to our comprehensive "Never Roof Again" guarantee, ensuring customers can choose the  level of long-term protection and investment security that best suits their needs. 


5. Building a Reputation Based on Integrity and Excellence 


By focusing on the Honest Abe Roofing brand and the quality of our services, we build a  reputation based on integrity and excellence. Our name becomes synonymous with trust  and reliability, which is more valuable than any shingle brand name. This approach fosters  customer loyalty and generates referrals, which are invaluable in the roofing industry.  Customers will choose Honest Abe Roofing because they know they are getting a high quality roof, installed by professionals, and backed by a strong guarantee. 


Conclusion 


In the end, what homeowners want is assurance—assurance that their roof will protect  their home, their family, and their investment. At Honest Abe Roofing, we deliver that  assurance through our commitment to using only the highest-quality materials with  industry-leading specifications and by providing exceptional service and expertise. By  focusing on the Honest Abe Roofing brand and our unique offerings, including our “Never  Roof Again” guarantee, we provide a compelling value proposition that outshines the competition focused solely on shingle brands.  

For us, it's not about selling a name; it's about selling peace of mind, reliability, and long lasting value. That’s the Honest Abe Roofing advantage. 


Brian Kiefer is the VP of Franchise Sales at Honest Abe Roofing Franchise, Inc. He views the  industry through the eyes of his prospects, offering a different perspective. Brian is working  on a series of articles highlighting the Honest Abe Roofing advantages.



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