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Why Invest Now in an Honest Abe Roofing Franchise



This article was published on Franchise Wire 11/18/22. It has been edited to fit this format.

…Kevin Newton, [Honest Abe’s CEO and founder], says that the timing couldn’t be better for Honest Abe franchisees and points to a couple of key reasons why the industry is a great bet at present. “First, it’s been about 12 years since the last housing boom, so homes built around 2010-2011 are needing new roofs or repairs,” Newton says. “And second, there’s a housing shortage that’s driving homeowners to replace roofs instead of buying new homes.”


The Honest Abe Roofing franchise offers professional installation, repair and upkeep for a wide range of residential and commercial roofs. Its prices are competitive with independent roofing companies, yet Honest Abe offers added value for consumers because:

  • Every contractor used by franchisees is fully certified.

  • The franchise’s products, which range from common composite shingles to upscale metal roofs, are made of premium materials and have a lifetime reliability guarantee. Honest Abe also offers diverse roof colors; some Honest Abe Roofing products imitate the look of wood shakes, slate and clay tiles.

  • Financing choices suit clients’ budgets, for instance, a zero-percent, same-as-cash option; long-term programs with low payments; and plans for property owners with subprime credit scores.


Honest Abe Opportunities


An Honest Abe Roofing franchise has a relatively low start-up cost and yet has high margins, Newton says. “The average unit volume of an Honest Abe franchise can create generational wealth for those seeking to leave a family legacy.”


And the Honest Abe Roofing franchise is poised for major growth. The company currently has 23 units in eight states. But in the next three to five years, with expansion in the Northeast, Southeast, and Midwest, Honest Abe Roofing aims to have a total of 75 franchises up and running.


Honest Abe Roofing franchises are geared toward low overhead, with a minimum footprint of only 2,200 square feet to accommodate storage, meetings, and a showroom where customers can view and select materials. The initial investment in an Honest Abe franchise is between $132,498 and $363,223, which includes a franchise fee of $35,000 to $70,000.


What Franchisees Receive


Honest Abe Roofing franchisees attend two weeks of training at headquarters in Terre Haute, Ind. This intensive training prepares franchisees for lead creation, operations management, customer service and customer communications, and marketing and sales knowledge specific to the roofing industry. Ongoing training, which includes webinars, helps franchisees engage in and refine best practices.


In addition, each franchisee receives access to a roster of certified roofing professionals in his or her area. These pros have already passed background checks as prerequisites to working with Honest Abe Roofing franchises.


For more information on what makes Honest Abe roofing the best roofing franchise to invest in and why now is the best time to take advantage of this top roofing franchise opportunity, please learn more here.

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