top of page

From Agent to Entrepreneur: Real Estate Agent Opens Roofing Company with Honest Abe Roofing

Join the best roofing company in a billion dollar industry as our newest franchise roofing euntreprenur..

While working for his step-father in construction, Aaron Esfahani was familiar with a job site early in his life at just twelve years old. From construction to real estate to franchise ownership, he knew he could do anything he wanted to do. In 2023, Aaron set out to open a roofing franchise and chose Honest Abe Roofing as the perfect fit.

Back at the job site, twelve-year-old Aaron worked hard through the summers to earn some extra cash on the side to stay in touch with what the kids were wearing. The result: a crisp, brand-new polo shirt. “My step-father would write me a check, and I would walk myself down to the mall and pick out something nice for myself,” says Aaron. “We didn't have a lot of money then, so if I wanted something, I had to earn it myself… that really taught me the value of hard work.”

Because of his background, Aaron is no stranger to the value of hard work. He put in the time to achieve what he wanted. The result: partnering with a leading business in the industry. “I was digging for a business that was recession-proof,  cash-flowing, and had potential,” says Esfahani. “After all my digging, I landed on Honest Abe Roofing to get the job done.”

Since 2018, Honest Abe Roofing has been franchising across America to provide valuable, customer-focused business to homeowners everywhere. Since then, entrepreneurs have come to Honest Abe because of its replicable business model. The brand is committed to providing professionalism and reliability, as seen in its business model. With These combinations, and Esfahani’s drive to seek excellence, he found the best franchise that would suit his mindset, skillset, and goals. 

“I chose them [Honest Abe Roofing] because of their reputation and for their transparency. They have the commitment to excellence and reliability that I’m looking for. It’s a great brand. They do a lot of great things, they do it well, and it can be replicated,” says Esfahani.

Aaron Esfahani, a husband, father, and entrepreneur, is the driving force behind Honest Abe Roofing Atlanta. Esfahani, the latest franchise proprietor of  Honest Abe Roofing, is poised to introduce professional and dependable roofing solutions to the residents of Atlanta, Georgia.

I'm always committed to quality and first-class service. I want to make people feel good about their purchases. I want to make people feel like we're providing them with solutions. And I love helping people no matter what.” 

As a Real Estate Agent, he would often cut his commission pay from 3% to 1.5% to help his clients get the home they truly loved. By putting his clients first, Esfahani has cultivated strong relationships and a passion for authenticity. 

Esfahani has big plans in mind for Honest Abe Roofing Atlanta, Georgia. He is determined, he says,  to put his customers first, create a safe work environment, and to give back: “I want to create a win, win, win solution for everyone.”

About Honest Abe Roofing

Based in Terre Haute, Indiana, Honest Abe Roofing offers franchise opportunities to qualifying entrepreneurs.

Established in 2007 by Founder and CEO Kevin Newton, Honest Abe Roofing has seen exponential growth in the last 5 years. Honest Abe Roofing’s local franchise owners have continued to produce results that lead the roofing industry.

To learn more about Honest Abe Roofing, please visit For more information about franchising, please contact

1 Comment

Mar 19

Great man, with Dedication for a successful Ending

bottom of page