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From Real Estate to Roofing: Living Out His Entrepreneurial Dream

Become an owner with Honest Abe Roofing and follow your entrepreneurial dream into franchising with us today!

In the charming town of  Noblesville, Indiana resides Will Hull—a family man, entrepreneur, and now, the proud owner of Honest Abe Roofing Indianapolis.

Married for almost 19 years and a father of four, Will's life revolves around family, community, and his passion for business. Living on a farm where they raise cattle and indulge in motocross racing, Will embodies the spirit of hard work and adventure. "We're a family that loves a challenge," he laughs.

The Journey into Entrepreneurship and Franchising

Over ten years ago, Will ventured into real estate investing and built a thriving business with a dedicated team of eight individuals. Once he began hitting success after success, Will decided to invest in the HomeVestors franchise and opened his first franchise business. This experience prepared him well to move on and live out his entrepreneurial dream and find a franchise that could provide better opportunities, unlimited potential, and superior customer satisfaction. "The biggest advantage I have now is knowing how to build a team and foster a strong company culture," says Will. "It's about hiring the right people and empowering them to succeed."

His decision to step into the roofing industry wasn't merely driven by financial motives but by the desire to diversify and make a positive impact. "For me, success isn't just about making money; it's about creating opportunities for others," Will explains. "I want to provide a platform for growth and foster a culture where everyone thrives."

Upon discovering Honest Abe Roofing, Will was drawn to its sales and marketing model, reminiscent of his previous experiences in real estate. After thorough research and conversations with existing franchise owners at Honest Abe, Will was convinced of the brand's potential. "I was impressed by the integrity of the brand and the passion of its operators," he recalls. "I saw an opportunity to be part of something special—a brand that prioritizes customer satisfaction and community involvement."

Making a Difference with Honest Abe Roofing

Will's approach to business is not just about profitability; it's about making a meaningful difference. Inspired by a personal tragedy, his commitment to giving back is evident in his generosity. "Your success could be someone else's miracle," he reflects. "That's what drives me—to make a positive impact on people's lives, whether it's through our business or charitable efforts."

As Will begins a new journey with Honest Abe Roofing, his goals are clear—deliver exceptional roofing services, uphold the brand's reputation, and foster a culture of integrity and excellence. "We aim to be the most honest and reliable roofing company in the Indianapolis area" Will claims. "Our success lies in the trust we build with our customers and the positive impact we make in our community."

With a strong blend of compassion, business acumen, and a thirst for growth, Will Hull is the essence of a modern entrepreneur—a leader who values people as much as profits, and whose success is measured not just in dollars, but in the lives he touches and the legacies he builds.

About Honest Abe Roofing

Based in Terre Haute, Indiana, Honest Abe Roofing offers franchise opportunities to qualifying entrepreneurs.

Established in 2007 by Founder and CEO Kevin Newton, Honest Abe Roofing has seen exponential growth in the last 5 years. Honest Abe Roofing’s local franchise owners have continued to produce results that lead the roofing industry.

To learn more about Honest Abe Roofing, please visit For more franchising information, please contact


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