A roofing franchise can provide you with the support, brand recognition, and established business model you need to succeed. But with so many options available, how do you choose the best franchise to invest in? Here we lay out the essential steps to finding the best fit.
Consider Your Goals Before You Compare Roofing Franchises
Before you spend time and energy researching franchises, take some time to assess your personal and professional needs. This will help narrow the list down to the best options that suit your business goals.
Consider factors like:
Financial goals: What is your budget for the franchise investment?
Lifestyle preferences: How much time are you willing to commit to the business?
Location: Do you want to operate locally or are you open to franchising opportunities in different regions?
Long-term objectives: Are you looking for a franchise with growth potential?
Understanding your goals and preferences will help you find a roofing franchise that aligns with your aspirations.
Research Roofing Franchise Options
Once you have a clear idea of your goals, start to look for roofing franchises that match your criteria. You will want franchises with a proven track record of success, a solid reputation, and a business model that will provide you with the franchising support you’ll need to start off strong. Some resources for finding roofing franchises include:
Franchise directories and websites
Industry publications and trade shows
Recommendations from industry professionals
Online forums and social media groups
Online home service franchise organizations such as International Franchise Professional Group
During your research, you will likely begin to come across franchises that have a respectable corporate philosophy, efficient processes to get new owners started, and great reviews by current franchise business owners.
How Roofing Franchises Compare
Make a list of potential franchises that pique your interest and meet your initial criteria. Look for answers to the following questions to distinguish between franchises so you can make the right choice:
Does the franchise have a good reputation? This question should be a priority. The better the reputation, the better chance of you succeeding as a franchisee for that company.
How much training do they give owners? Because not all roofing franchisees have experience in the roofing industry, training from the franchisor is a crucial aspect of the best franchising businesses.
Is there a clear marketing plan/template to use? As a franchisee, you’ll want all the tools you can get to start off on the right foot. Marketing is a major aspect to all successful businesses.
Franchisors should always be completely transparent about the investment involved to start your franchise as well as other costs involved. Evaluate the financial aspects of each franchise opportunity, including:
Initial investment: Compare the total investment required, which includes the franchise fee, equipment, and other startup costs.
Royalty fees: In other words, what percentage does the franchise take? Understand the ongoing royalties you'll pay to the franchisor, and how they may impact your profitability. Royalty fees typically range from 4% and 8% of the franchisee’s gross revenue (total sales).
Earnings potential: Research the average earnings of franchisees in the system and assess whether it aligns with your financial goals.
Financing options: Explore financing options such as loans or grants that may be available to you.
Before making a final decision, it's essential to have a qualified attorney review the franchise agreement and any associated contracts. A legal expert can help you identify any potential red flags and ensure that the terms are fair and favorable to you.
Evaluate Franchise Disclosure Documents (FDDs)
The Federal Trade Commission (FTC) requires franchisors to provide prospective franchisees with a Franchise Disclosure Document (FDD). This document contains critical information about the franchise, including financial performance, fees, obligations, and the franchise agreement. Review the FDD carefully, and consider consulting with a franchise attorney or advisor to ensure you understand the terms and obligations.
Key areas to focus on in the FDD include:
Initial franchise fees and ongoing royalty payments
Territory rights and restrictions
Training and support programs
Marketing and advertising support
Franchisee obligations and expectations
Find the Right Roofing Franchise for You
Choosing the right roofing franchise is a significant decision that requires careful research and consideration. By assessing your goals, conducting thorough research, and seeking feedback from current franchisees, you can make an informed choice that sets you up for success in the roofing industry. With the right franchise, you can build a thriving roofing business and achieve your entrepreneurial dreams. Find out if Honest Abe is the right company for your roofing franchise investment and connect with a franchise advisor right away.